When Is Amazon Prime Day 2023 Part Two—a.k.a. “Prime Big Deals Days”? What to Know, and How GQ Can Help

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When is Amazon Prime Day 2023 Part Two?

Sometimes lighting does strike twice. This year, the ‘Zon decided to double down on its tentpole shopping event by introducing a sequel. So if you weren’t able to capitalize on the big Amazon Prime Day sale event over the summer, you’re in luck. The oddly-named “Amazon Prime Big Deal Days” (yes, really) will land sometime this October. Last year, Amazon pulled the same shtick with its “Prime Early Access Sale,” which took place on October 11 and 12, so you can probably expect this one to land during roughly the same time frame. So mark your calendars! Synchronize your watches! Alert the town crier! This event is sure to be a doozy, and if you want in on the limited-time deals it’s best to make moves expeditiously.

What is Prime Day?

Glad you asked! Prime Day is a roughly 48-hour window in which the Bezos-built behemoth offers a deluge of lightning deals for Amazon Prime members, catalyzing a frenzy of buying activity in the process. In simple terms: If you’re an Amazon Prime member, you will be rewarded with some of the steepest discounts the mega e-tailer has to offer. Products from seemingly every corner of the retailer’s site—from nifty gadgets to essential home goods to, yes, everything Alexa—will go on sale throughout the day. Some of them you’ll actually want. Some of them you’ll actually need. And some of them you’ll have little chance of getting your hands on. (It can all be a tad overwhelming.)

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Looking to refresh your wardrobe? Amazon’s not exactly the first place we’d check, but we saw a lot more style-editor-approved pieces on sale last year than we expected, from hoodies to watches. Need a new toothbrush or razor? Prime Day’s usually a great time to snag some discounted grooming gear. And, of course, if you’ve been waiting to pull the trigger on new furniture and bed sheets to spruce up your apartment—or, hell, any of those mildly concerning AI-powered Amazon devices—Prime Day will be big. So: What is Amazon Prime Day 2023? It’s a lot of mediocre deals you can afford to miss and a few honest-to-god bargains good enough to warrant your hard-earned time and money.

Why should I care about Prime Day?

This is basically Amazon’s Black Friday, except Black Friday is also Amazon’s Black Friday, so this is like a second, slightly warmer Black Friday that usually happens in the middle of the week. It remains to be seen how this Prime Day will differ from last year’s, but we’re pretty confident there’ll be at least a few constants. There will probably be a handful of once-in-a-blue-moon deals—including some spicy offers on all things Apple, Bose, and Sony—some of which might disappear almost as fast as you can click “add to cart.” If you’re the planning type, you could even use the day as an opportunity to get your holiday shopping done earlier than usual. But mostly you should care because if you’ve got a list of goodies you’ve been waiting to pick up, and if said goodies are a box-fresh iPad or a new pair of AirPods, you likely won’t see lower prices any other time of year.

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How can I, an extremely busy [insert local hometown here] Young Professional of the Year, stay abreast of all the crucial Prime Day deals?

You could madly refresh the Amazon homepage for 48 hours straight. Or you could get the drop on Prime Day details as they pop up in real time—particularly on GQ-vetted-and-approved product picks—by following our coverage here and subscribing to the GQ Recommends newsletter. You’ll get a few emails throughout the Amazon Prime Big Deal Days sale highlighting the most brain-busting early deals across tech, home goods, grooming, menswear, and beyond, all of ‘em handpicked by a cadre of GQ editors feverishly sifting through page after page of mediocre products to find you—yes, you!—the very best Prime Day deals of the moment.

Is Prime Day a slightly disturbing paean to American consumerism wrapped in the glossy corporate packaging of a made-up holiday designed to pad the pockets of the richest man in the world?

Of course! C’mon now. Did you think Amazon was doing this out of sheer altruism? If you’ve got the moral stamina to resist savings like these, more power to you. We don’t. Also, you probably need a new Instant Pot to supplement your fledgling food blog and you know you’re going to end up ordering one from there anyway. Might as well save some money while you’re at it. Plus, if you don’t currently have a Prime membership, Prime Day is maybe the smartest time to test-drive a free 30-day trial so you can sneak inside the doors before the big shebang officially kicks off. Hey, it’s not like skipping out on all the deals and scooping a robot vacuum full-price from Walmart makes you some kind of saint. Why not sign up and buy that Echo Dot on sale instead?

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This whole Prime Day pitch sounds intriguing. But what should I do between now and then?

Like, literally anything else. Catch up on the final season of Succession, or if you’re dead set on shopping, refresh your wardrobe without breaking $100. Did we mention we have a newsletter?

Plus a couple of perennial Amazon Prime Day 2023 best-sellers you can buy right now.

Prime Day can get hectic, so to help jump-start your shopping strategy, here are a few popular finds from the last round that you can start saving on right now.

Apple AirPods Pro (2nd Generation)

Calvin Klein Men’s Cotton classics 5-pack boxer briefs


Series 9 Wet & Dry Electric Shaver

COSORI Pro II air fryer oven combo

Skagen Signature Three-Hand 40mm Minimalist Watch

iRobot Roomba i7 7150 robot vacuum

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