If you’re concerned in two sides of the business like I’m–being each a publicist and a author, generally it seems like all you’re ever studying is artist bios.
Belief me, I’ve seen all of it, and loads of these bios I’ve learn are not fairly.
A bio is a serious reflection of the band or artist it’s about. This may increasingly look like a giant duh, however you’d be shocked at what number of bios on the market are poorly written or make the band look unhealthy as a result of they’re poorly written.
And actually, I feel the reality is most of us don’t understand how vital a bio actually is, and we don’t know what to look out for in the case of writing them.
Check out a few of these don’ts to get a head begin on what to not do in your subsequent bio revision.
Please, please, please, save everybody’s time and vitality by protecting your bio concise.
This isn’t the place to ramble on and on about all the historical past of your band, or about your complete life story. Positive, you could also be concerned about these particulars, however the remainder of the world most likely isn’t. Keep in mind, we’re going off first impressions right here which suggests if a stranger isn’t going to seek out it compelling, it’s received to go.
Your bio is one other place the place you possibly can promote your self and provides folks a purpose to take heed to your music to allow them to then hopefully turn out to be new followers. You don’t wish to bore them with ineffective information.
Take into consideration what you’ll and wouldn’t wish to learn about one other band, and what’s going to assist you stand out. Do you could have any notable accomplishments? What’s your mission? What’s a novel story in regards to the band?
On the similar time, we don’t need a bio that’s just a few sentences. Staying round 400-500 phrases offers you sufficient area to convey your story and the related particulars just like the above, with out going too far off observe
Don’t Depart Your Followers Uninformed
I’ve learn my justifiable share of bios, and also you wouldn’t consider how usually a band’s bio will omit details about their newest launch. I get it, you’ve received different issues happening. However earlier than you begin sending that child out, be certain it’s up to date to mirror who you might be and what you’re truly selling.
You wouldn’t consider what number of artist bios haven’t been up to date to mirror the artist’s newest launch. You could suppose nobody will discover, however the reality is your bio ought to be getting an improve with each new launch. That is essential as a result of in case your bio is the way you inform press, venues, and so on about who you might be, it must mirror the newest model of that.
And the nice information is, it doesn’t should take a very long time. Most of your bio can and can keep the identical, however rotating out info in your newest launch, and including related accomplishments as they arrive in will assist your bio really stand out.
When it’s time to unfold the phrase about your music, it’s time to have a look at Promote It
Don’t Write within the First Individual
This is without doubt one of the commonest errors I see artists making, is that they’ll write their bio within the first individual. This can be a large no-no—you all the time wish to write within the third individual. When you would possibly initially really feel prefer it’s impersonal, that is commonplace follow and goes to make the entire thing much more readable.
And look, keep in mind in class when academics would ask you to jot down essays within the third individual? It’s the identical factor right here. Writing your bio within the first individual (e.g. “My title is X and I’m a singer-songwriter from Texas”) sounds extremely DIY and unprofessional. Utilizing the target voice (e.g. “X band has made their mark on audiences throughout the USA and past”), alternatively, not solely comes off as extra skilled, however it additionally permits the reader to soak up your story with out bias.
Nevertheless, if you wish to add slightly little bit of a extra private contact, you possibly can embody a direct quote, whether or not it’s about why you make music or the message behind your upcoming album. Quotes add superb depth to any bio and assist remind folks that they’re not studying about an summary idea, however about actual human beings who’re creating artwork with an influence.
Don’t Write Your Personal Bio if Writing Isn’t Your Sturdy Swimsuit
I get it, generally it may be actually arduous to jot down about ourselves. It might probably really feel bizarre and self-indulgent, and generally that simply feels too tough to get round.
If you happen to discover it tough to jot down about your self, or if you realize that writing on this approach simply isn’t your factor, (or if you realize writing usually simply isn’t your power) both have one among your band members take over, or pay somebody to do it for you.
In case your bio is written poorly, nobody goes to take you significantly. That’s why it’s so vital to solely DIY this piece of issues for those who’re already a robust author who’s comfy writing about your self. In any other case, save your self the trouble and throw somebody 100 bucks to do it for you. It is perhaps price it simply to not spend hours agonizing over it, and to make sure you have a high-quality, professional-sounding bio that may land you extra press and alternatives.
In any case, in case your bio is the cornerstone of your EPK and the primary introduction to you and your band, it’s price getting it proper, isn’t it?
Angela Mastrogiacomo is the founder and CEO of Muddy Paw PR . She loves ice cream, trashy TV, and hanging along with her canine Sawyer.