On a recent episode of the Complex Sneakers Show, Joe explained why he’s working so hard to promote his collaboration.
“I’m just a hustler,” he said. “I gotta do what I gotta do to bring awareness to the sneaker. To bless the people that I love and their contributions to the art form of hip hop.”
Taking his Air Force 1 collaboration to the White House is a full-circle moment for Joe. Originally not authorized for production by Nike, Joe says he paid someone on the side to have pairs made in various colorways. Plans for more ambitious executions were in the works when the unnamed employee was caught by higher-ups, putting an abrupt end to the Terror Squad project. Two decades later, authorized pairs are now being sold by Nike.
Vice President Harris previously made sneaker headlines on the campaign trail in 2020, when she went viral for making the towns in her go-to Converse Chuck Taylor All Stars. She also joined Complex to detail her sneaker history on an episode of Sneaker Shopping.