Not to sound dramatic or anything, but TikTok has changed my life. The amount of time I spent scrolling through the funny dance videos and DIY tutorials on the app is maybe a little bit concerning, but it’s not all been wasted time. TikTok has, in fact, been a source of life-changing hacks and genius product recommendations I never would have discovered had a video clip of 60 seconds or less not popping up on my For You Page, which is the app’s equivalent of a discover page. (Let me also plug Who What Wear’s own page while I’m at it—you can follow here.)
Speaking of product recommendations, there’s a trend going around the app where people drop their top Amazon buys that are random but “just make sense.” To see what I’m talking about, scroll down to watch this example from fashion influencer Brittany Xavier. Naturally, I watched more than a dozen similar videos and soon after filled my cart with all the hidden finds I discovered.