The Swoosh’s connection with the Korean peninsula spans back decades, with some of the brand’s production throughout the 1980s and 1990s taking place in South Korea. Over the years, Nike’s influence has only grown in the Asian territory, leading the North American company to pay special attention to it.
In addition to launching concept retail locations in Korea, the Swoosh has also prepped special product for and in honor of the peninsula. One such effort is the Nike Air Max 1 “Hangul Day,” which celebrates the Korean alphabet. The holiday takes place on October 9th in South Korea and January 15th in North Korea, and remembers the invention and proclamation of Hangul in the 15th century. The commemorative Air Max features a clean color scheme across its upper and sole unit, with the former area donning brown suede overlays. Suede panels ostensibly reference the statue of King Sejong in Seoul’s Gwanghwamun Square, which also boasts a brownish tint. Elsewhere, hangul characters appear on the sockliners, spine, and hangtag. Lastly, sole units opt for a slight yellow finish that deliver an “aged” aesthetic onto the Air Max 1.
Enjoy official photos of the pair ahead, and anticipate a Nike SNKRS launch soon.
For more sneaker news, check out the latest Air Jordan release dates.
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Nike Air Max 1 “Hangul Day”
Release Date: 2023
Color: Sail/Khaki/Coconut Milk/Light Orewood Brown
Style Code: FQ8150-133
Photos via Nike