Courtesy of Coach / Tyler Mitchell
For those who miss 2000s-era Jennifer Lopez, Coach is right here to remind you that she’s nonetheless Jenny from the block. As a face of the model since 2019, Lopez takes a trip again to her previous in its spring 2022 marketing campaign collection, aptly titled “That’s My Trip.” The OG triple menace sits atop a BMX bike, immediately reminding us of her 2001 hit single “I’m Actual.” All we’re lacking is Ja Rule.
“Again within the day we solely had the horse and carriage to get round, however now we’ve bikes and vehicles and boats and planes and rockets and every thing,” she solely advised ELLE.com. “And this story is about how Coach’s Horse & Carriage nonetheless retains up, regardless of the way you trip.”
Within the marketing campaign, Lopez wears a two-piece matching set that harkens again to her reign within the mid-aughts—“they’re completely my vibe, anyone who is aware of me is aware of I reside in sweatsuits”—besides this time round, she’s carrying it with Coach’s new Horse & Carriage Discipline Tote, which she joked she was going to steal from set. And regardless of working with the model for 3 years, their partnership exhibits no indicators of slowing down. “We’re one and the identical, the right collab,” she says.
The entire Coach household is alongside for the trip. Lensed and directed by Tyler Mitchell in collaboration with Coach artistic director Stuart Vevers, the model playfully riffs on its Horse and Carriage picture with an strategy to Americana, showcasing its stars and their modern-day modes of transportation: alongside Lopez and her X Video games-esque two-wheeler, Megan Thee Stallion hangs out in a Hummer whereas Knowledge Kaye and Noah Beck cruise round Brooklyn in a sizzling pink Jeep.
See unique behind-the-scenes pictures from the marketing campaign:
This isn’t Lopez’s solely romp with Y2K. She’s additionally making her triumphant return to the rom-com highlight together with her upcoming movie Marry Me. “I might say it’s a real romance story, which I like,” she advised us. “It’s the primary time I’ve accomplished music and movie collectively since Selena. Really, it’s the primary time I’ve ever actually sang within the film and did my very own entire album for the film, separate from a Jennifer Lopez/JLo album.”
The film follows Lopez’s character, Kat Valdez, a world pop star (sound acquainted?), who’s set to marry her stage companion reside on TV, just for it to crumble. She then finally ends up accepting a proposal from a faculty trainer within the viewers, performed by Owen Wilson. Antics ensue, so it’s secure to say this is likely to be the film we’re all trying ahead to this 12 months. Out Feb. 11, it’s dropping simply in time for the vacation of affection. “It’s my Valentine’s Day current to all of you!” she says.
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