goop Beauty Now Comes in Color: Introducing Colorblur Glow Balms

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goop Beauty Now Comes in Color: Introducing Colorblur Glow Balms

Written by: Jean Godfrey-June

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Published on: September 17, 2023

GP holding lip balm

Gwyneth always looks fresh and glowy around the office, but a few months ago, we started wondering. The glow—and the energy—was even more noticeable. The secret turned out to be a new project in development: goop Beauty Colorblur Glow Balms, our first-ever dip into the world of color. It’s nourishing skin care that comes in five gorgeous easy-to-wear colors, each designed to flatter practically any skin tone.

“The balms are a new way to wake up your skin,” Gwyneth says. “They’re sheer, moisturizing, and full of skin-boosting ingredients. And the colors are so good—and so fun.”

The five beautifully pigmented translucent creams each deliver an effortless fresh pop of color for a hydrated, natural-looking glow (even on no-makeup makeup days). “Just a little—I use my fingers—brightens up your whole face in seconds,” Gwyneth says. “And it nourishes your skin at the same time.”

  1. goop Beauty Colorblur glow balm
    goop Beauty Colorblur glow balm

    goop Beauty
    Colorblur glow balm
    goop, $34

    SHOP NOW


goop beauty color balm shades


goop beauty color balm shades

I don’t really wear makeup unless I’m dressing up, but this is something in between. It’s this sheer, nourishing antioxidant cream color that leaves your skin looking like you just came in from a run or a dip in the ocean.” - Gwyneth


I don’t really wear makeup unless I’m dressing up, but this is something in between. It’s this sheer, nourishing antioxidant cream color that leaves your skin looking like you just came in from a run or a dip in the ocean.” - Gwyneth

goop beauty color balm benefits


goop beauty color balm benefits

goop beauty color balm collage


goop beauty color balm collage

Gwyneth’s favorite fall shades, all in one set. - get the trio


Gwyneth’s favorite fall shades, all in one set. - get the trio



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