Brow trends come and go, but right now, it’s all about fluffy, feathery brows to enhance a flawless “no makeup” look. One TikTok-famous beauty favorite influencers swear by for perfectly glossy, laminated-looking brows? The Anastasia Beverly Hills Brow Freeze.
Any beauty enthusiast knows that Anastasia Beverly Hills has cornered the market on brow essentials—from its waterproof Dipbrow to the classic Brow Wiz pencil—including this one-and-done eyebrow wax for modern, lifted brows that you’ve likely seen all over your For You page. And right now through December 31, it’s on rare sale at Nordstrom for 50 percent off.
Whether you’re already a fan of ABH’s range of makeup staples and looking to stock up, or interested in testing this BeautyTok go-to for the first time ever, we suggest moving quickly to snap up this deal. The highly popular wax aims to provide a result similar to a professional brow lamination, where brows are smoothed and “frozen” into place. Once set, Brow Freeze makes sure your hairs don’t budge, leaving them looking fluffy and full.
To expertly apply, glide its accompanying spoolie applicator (which we also spotted on sale at Sephora) across the surface of the wax to pick up a small amount of product. Remember: A little goes a long way here. Next, roll your spoolie in the lid of the jar to get rid of any excess product. Once the tool is evenly coated, use light pressure to brush your brows outward, upward, or however you’d like, to lock their shape in place.
Another great aspect about Brow Freeze is that although the “freeze” is technically wax, it dries down to a glossy finish that’s never uncomfortable or flaky. Plus, it can even be used to tame pesky hairline flyaways and edges, making it the perfect multi-use product. At this limited-time price, you’ll definitely want to take advantage of Nordstrom’s expedited shipping options and grab a few to drop in your friend and family’s stockings this Christmas.
Commerce Manager, Home & Lifestyle
Mackenzie is the Home & Lifestyle Commerce Manager at Hearst, working across multiple brands to make informed product recommendations to readers. She has been writing and editing for over 5 years with bylines in The Spruce, MyDomaine, Shape, Instyle, Editorialist, and more.