Consider your skin type
“Knowing your skin type is extremely important in choosing any skincare product,” says Dr. Engelman, “but it’s especially important when choosing an eye cream, because the skin under your eyes is particularly sensitive.”
What does that mean? If you’ve got dry or crepe-y skin, Dr. Henry recommends looking for formulas spiked with hyaluronic acid and ceramides to heal your skin barrier. Sensitive skin will be BFFs with soothing aloe and calming niacinamide, while oily skin (or any non-sensitive skin type) should look for retinoid-based formulations.
Figure out what you want to target
Eye creams aren’t one-size-fits-all, which is why it’s vital you figure out what you even want from your future formula. Trying to lighten dark circles? Go for tinted, iridescent, or shimmery formulas. Want to plump fine lines? Look for creams or gels high in hyaluronic acid. Soothe puffiness? Make sure your eye cream has caffeine.
Knowing what you want from your eye cream is the first step in narrowing down the ~hundreds~ of options lining the shelves of your drugstore (or, um, Amazon cart).
Think about when you want to use it
Do you plan to use your eye cream in the morning, evening, or both? “Typically, morning and evening eye creams serve different purposes and contain slightly different ingredients,” says Dr. Engelman. “Daytime eye cream, for example, often has a purpose of hydrating and protecting, whereas night cream’s purpose is to restore and build collagen and elastin.”